Sample copy — to be reviewed before launch
Privacy Policy
Last updated [date]
This policy explains what personal information Blumye collects when you visit our website or use our product, how we use it, and the choices you have.
Who we are
Blumye is operated by [legal entity name], [registered address]. For anything to do with this policy, contact us at [privacy contact email].
Information we collect
Information you give us
- Your email address, when you join the waitlist, request early access or sign up for updates.
- Account details, such as your name, work email and company, if you are given access to the product.
- Content you upload or create in Blumye, including brand assets, product images, templates and generated designs.
- Anything you send us when you contact support.
Information collected automatically
- Device and browser information, such as browser type, operating system and screen size.
- Usage information, such as the pages you visit, the features you use and when.
- An approximate location, derived from your IP address.
We collect this through cookies and similar technologies; see Cookies, below.
How we use it
- To provide, maintain and improve Blumye, including generating designs from the brand assets and goals you give it.
- To send you the product updates and early-access invitations you asked for. You can unsubscribe from any email.
- To answer your questions and support requests.
- To keep the service secure, prevent abuse and meet our legal obligations.
- To understand, in aggregate, how the site and product are used.
We do not sell your personal information. We do not use the content you upload to train models that are made available to other customers [confirm].
Legal bases
If you are in the EEA or the UK, we rely on:
- performing our contract with you;
- our legitimate interests in running, securing and improving Blumye;
- your consent, for example for marketing emails and non-essential cookies, which you can withdraw at any time;
- complying with our legal obligations.
Who we share it with
- Service providers who host, store, process or send email on our behalf, under contracts that limit what they can do with it.
- Professional advisers, and authorities where the law requires it.
- A successor, if Blumye is involved in a merger, acquisition or sale of assets, subject to this policy.
Cookies
We use essential cookies to make the site work and, with your consent where required, analytics cookies to understand how it is used. You can control cookies in your browser settings.
How long we keep it
We keep personal information while your account is active or as long as we need it to provide the service, then delete or anonymise it, unless the law requires us to keep it longer. Waitlist and update emails are kept until you unsubscribe or for [retention period], whichever comes first.
Your rights
Depending on where you live, you may have the right to access, correct, delete or export your personal information, to object to or restrict how we process it, and to withdraw consent. To exercise any of these, email [privacy contact email]. You can also complain to your local data protection authority.
Security
We use reasonable technical and organisational measures to protect personal information, including encryption in transit. No method of transmission or storage is completely secure.
International transfers
We may process information in countries other than your own. Where we do, we use appropriate safeguards, such as standard contractual clauses.
Children
Blumye is not directed at children under 16, and we do not knowingly collect their information.
Changes
We may update this policy. If a change is significant, we will tell you by email or on this page before it takes effect. See also our Terms of Service.
Contact
[privacy contact email] · [registered address]